It’s not just Harry Potter who gets to wave a wand and make magic happen. With the right mascara to hand, you can, too.
But is new mascara technology real, or a trick of the light?
First up for scrutiny is Max Factor Voluptuous False Lash Effect. This claims to have a wand with a helix shape to allow ‘uplifting fins’ and ‘combing bristles’ to reach lashes in one stroke. And it is great at fattening roots, and then separating lashes. The brush is almost too big, though, and gets in the way when you’re trying to see what you’re doing!
With more than 700 bristles in its wand, Elizabeth Arden Grand Entrance claims that the precise amount of product will be transferred to lashes for maximum volume and curl, with a push-up tip that also gives lift. Yes, the conditioning formula combs through lashes well, but doesn’t add a lot of drama or perceptible root lift or curl to the lashes.
And finally, L’Oréal False Lash Sculpt has outer bristles in its wand that claim to fill in between the lash roots, like a liner would, for a full volume, tight-lining effect with no gaps, and inner bristles that coat the smallest lash for fanned-out volume. It looks like a huge palaver, yet the brush actually makes it easy to achieve the winged-out look that’s promised.