Here’s a handy round-up of a few of the latest super-smart mascaras, worthy of a nod from some super-scientists. Or maybe just Dr Sheldon Cooper …!
A mascara powered by magnets? Yes, you read right. Fully Charged Magnetic Mascara by PÜR™ uses a magnetic polymer matrix to lift and define your lashes.
What about a mascara that tints as you wear it? Try Rimmel Wonder’Full Volume Colourist Mascara. This clever new semi-permanent formula gradually darkens lashes, for peepers that pop.
Not technically a mascara, but Too Faced Mascara Melt Off is ingenious nonetheless and deserves a mention. This cleansing oil mascara remover, will take away every trace of both waterproof and regular mascara with the most effective, gentlest remover ever. The precision wand coats lashes base-to-tip with the conditioning, oil-based formula, gently dissolving even the most stubborn waterproof mascara.